SEIU Local 99’s website was remade from the ground up and launched in 2018 in conjunction with the union’s rebranding. Leading with the new logo, the site wasn’t just a redesign, but positioned the local as a progressive union of education workers and strong advocates for quality education at the local and state level. The website also featured functionality and content improvements over its predecessor that better-engage the membership, supports field organizing and these days, often drives mobilization and outreach efforts. Key features include:

  • Built on a modern, scalable, mobile-responsive WordPress theme.
  • Fully English/Spanish bilingual
  • Integrations with Mailchimp, Zapier and GravityForms to grow email subscribers, text opt-ins and generate organizing leads

Katal Center is a New York City-based advocacy group working to strengthen the people, policies, institutions, and movements that advance equity, health, and justice for everyone.

One of their big campaigns has been to bring attention to the horrific conditions at the notorious Rikers Island jail and shut it down. As the issue started to get more media attention due to the increasing rate of prisoner deaths, Katal Center saw an opportunity capitalize on the attention and drive an EveryAction petition targeting the Mayor. The problem was the issue was buried on their primary website among other issues they work on. They needed a microsite they could advertise in their printed material, social media and elsewhere.

To help them achieve their objective, I worked with Katal Center to quickly turnaround a mobile-responsive microsite that aligned with their existing campaign material, drilled down on the issue and put the call-to-action front and center.

In SEIU Local 99’s ambitious year-long campaign for a contract that resulted in a historic 30% wage increase at LAUSD and involved an even more historic strike, there was a need throughout to educate the public and media on the vital role of school support staff, the effects of chronic understaffing on learning and the injustice of low pay at the second largest school district in the country. was a microsite that served as the online public-facing mainstay of the campaign and featured video stories of school workers that I shot and edited. The site was promoted on social media and Google ads, and a series of billboards, bus bench, and poster ads, and helped to drive a petition to the district superintendent and school board that received over 9,000 signatures. Click or tap the screenshot to see a full rundown.

Following on the heels of the historic 2020 unionization of child care providers across California, members of Child Care Providers United (CCPU) sought to negotiate their first-ever contract with the State of California. But with COVID-19 still raging, lobbying and public actions gave way to Zoom meetings with legislators and a digital-centric public campaign.

CCPU’s website and the bulk of their messaging and communications targeted providers and when there was external messaging, it centered on ‘the fight’ and never got fleshed out into a more robust public engagement initiative. Makes sense – CCPU focused much of their entire 16-year-campaign organizing providers around the main prize: collective bargaining rights. When they won it, the campaign immediately shifted gears to a statewide union voting drive.

As a member of the communications team on the campaign, I proposed and developed as an answer to the question of how we would talk about child care providers on a public stage and generate support for their asks when it came time to bargain. Throughout the campaign, the site served as an advocacy platform for providers and parents to tell their story, generate media interest, amplify our content and generate leads for actions and community organizing efforts.